Search engine promotion and optimisation - the facts
SEO (Search Engine Optimisation)
We make no apologies for the amount of text on these pages – SEO is often misunderstood. We hope this will help to demystify the subject. Call us if you would like to discuss our approach to search engine optimisation in greater detail.
There is an enormous benefit in targeting the organic search results via search engine optimisation, to capture new customers who have not heard of your business and yet could benefit from the services you provide.
The majority of the search engine optimisation work is carried out at the beginning of the web development project: in research, analysis of keywords and then production of optimised copy. There is however, continual optimisation and promotion work to maximise the effectiveness of the campaign.
We would recommend thorough initial research to establish where the potential for your business lies in search engine optimisation. If effective, this marketing route could be highly lucrative, as the combination of informed SEO with well-designed websites can be extremely powerful.
A MAXX managed Search Engine Optimisation Campaign would include:
- An initial meeting to discuss our approach
- An Initial analysis of keyword phrases and competitiveness of market sector on the search engines
- Recommended keyword phrases for optimal promotion
- Adaptation of website copy for chosen keyword phrases
- Instigation of browser titles, meta tags, page titles and site maps
- Advice regarding linking strategy and submission to directories
- Advice relating to forums and blogs if appropriate
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